Talent profile
SAM HULME
Men’s Fashion Creator, Presenter & High Street Style Expert
Available for retail campaigns, presenting, hosting and shopping formats.
Biography
Sam Hulme is a men’s fashion creator, presenter and host known for making style feel simple, accessible and genuinely useful.
Based in the UK, Sam has built a loyal audience by helping men shop smarter and dress better without overspending. His content spans high-street fashion, styling advice, in-store reviews, grooming, footwear and everyday lifestyle, giving his audience practical recommendations they can act on.
What sets Sam apart is how naturally his content sits alongside real purchase decisions. His audience comes to him for affordable style, honest recommendations and straightforward advice, which makes him particularly valuable to retailers and brands looking to turn attention into action.
Sam’s audience is heavily male and UK-based, giving partners access to a highly relevant consumer group across fashion, grooming, footwear, retail and lifestyle. His approachable on-camera style also gives him strong potential beyond traditional creator campaigns, including retail activations, hosting, presenting, shopping formats and branded entertainment.
Audience
Reach with relevance.
130K+
Instagram followers
148K+
TikTok followers
278K+
Cross-platform audience
Marks & Spencer
Moss Bros
On Running
Superdrug
Jacamo
Cheshire Oaks
Trafford Centre
Manchester Arndale
Merseyrail
Extra Info
Commercial Highlights
90.1%
of Sam’s Instagram audience are male
88.1%
of Sam’s Instagram audience are UK-based
42.3%
of Sam’s Instagram audience are aged 25 to 34
38.1%
of Sam’s Instagram audience are aged 35 to 44
11.3M+
Instagram views across 90 days
6.2M+
Instagram views across 30 days
3.6M
TikTok post views across 60 days
100.6K
TikTok likes across 60 days
24.5K
TikTok shares across 60 days
Story Performance
99.6%
of Story engagement from Sam’s followers
1,000+
Story link clicks
Available for
Ways to work with Sam
From in-store activations to shopping formats and TV — content that turns high-street style into real purchase decisions.
01
Brand Partnerships
02
Presenting
03
Hosting
04
Retail Campaigns
05
Fashion Campaigns
06
In-Store Activations
07
Styling Content
08
Shopping Formats
09
Affiliate Campaigns
10
TV Opportunities
Why Sam
Sam turns high-street fashion into content people genuinely use when deciding what to buy. His highly concentrated UK male audience, strong retail credibility and proven ability to drive engagement and click-through make him a natural partner for brands looking to turn attention into measurable action.
Bookings & enquiries