Talent profile
DJ WILLINGHAM
Entrepreneur, Sneaker Expert, Content Creator & Podcast Host
Available for select brand partnerships, long-form sponsorship, community integrations.
Biography
DJ Willingham is an American entrepreneur, creator and sneaker industry personality best known for his YouTube channel the DNA Show, a platform bringing together sneaker culture, and business.
With over 15 years of experience collecting sneakers, DJ has turned a personal passion into a business and content platform. From reviewing the latest releases and exploring sneaker culture to sharing insights on entrepreneurship and building wealth, DJ creates content that connects entertainment with practical knowledge.
DJ has built a substantial YouTube audience by combining industry knowledge, honest opinions and an approachable presenting style. His experience working with athletes and consulting within the footwear industry gives him credibility beyond traditional sneaker content.
Beyond social media, DJ is the host of the DNA Show Podcast and has developed educational programmes helping audiences understand sneaker collecting, entrepreneurship, financial independence and turning personal interests into business opportunities.
Audience
Reach with relevance.
400k
YouTube
167k
Nike
Adidas
Footlocker
Available for
Ways to work with DJ
From high-impact brand partnerships and sneaker collaborations to engaging podcast conversations, product launches and social-first content that connects with an engaged community.
01
Brand Partnerships
02
YouTube Sponsorships
03
Podcast Appearances
04
Event Appearances
05
Expert Interviews
Why DJ
A distinctive combination of sneaker industry credibility, entrepreneurial experience and genuine cultural relevance.
Bookings & enquiries